Archive - Peter Schott

AI is not the product

Examples from ClickUp, LivePerson, Intercom, C3 AI, & CrowdStrike

Jun 1, 2023 •

October 2022

Marketing to tech-laggards

Examples from Xero, Upwork, StructionSite, and Zenput

Oct 20, 2022 •

The allure of 'all-in-one' marketing (and why to avoid it)

When you want to be everything to everyone, you risk being nothing

Oct 2, 2022 •

August 2022

Research stats that stand out

Examples from PlanGrid, Snyk, Okta, Gong, Prof G & Zenput

Aug 27, 2022 •

July 2022

The art and folly of marketing against competitors

Examples from ClickUp, Airtable, Alchemer, Highspot, Procore, and more

Jul 6, 2022 •

June 2022

The 6 ways B2B companies use Instagram

Examples from Asana, GoDaddy, Odoo, Toast, Zapier, and more

Jun 15, 2022 •

Using simple visuals to tell complex stories

Examples from The Trade Desk, Atlassian, Zenput, Outreach, Geoffrey Moore

Jun 5, 2022 •

May 2022

How 3 companies use their customer data to create unique B2B content

Examples from Okta, Gong, & Zenput

May 22, 2022 •

The pursuit of great B2B branding

Examples from C3.ai, Lunchbox, Squarespace, and more

May 16, 2022 •

April 2022

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